Article

2021-2023

Managing Editor: Emma Nelson
Copywriter: Jenni Stablein
ACD: Stevie Wilson
Creative Director: Paul Roelofs
Images: Article Creative Team

Since launching in 2013, Article has made it their mission to make great style easy, long-lasting, and well-priced. They are a DTC business who work directly with their manufacturers to produce unique, durable pieces using high-quality materials. They design and source beautiful modern furniture and décor at unrivalled value.

My role at the company comprised Managing Editor & Manager, Product Education. I oversaw a full team tasked with crafting all website copy, product copy, product naming, and fabric and material naming. I worked closely with merchants, specialists in raw materials, product developers, and designers to bring the best stories to life on site and hangtags.