lululemon

Founded in Vancouver, Canada in 1998, lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.

My roles included Product Education Copywriter and Product Education Lead. These roles comprised of: product marketing, product copywriting for hundreds of new products, product naming across all product categories, briefing in new product categories and franchises, supporting the brand team with product information for new campaigns, and supporting with innovation and fabric copy.