Modloft

Founded in 2005 in Florida, Modloft brings versatile and distinguished design to every home through a curated selection of modern furnishings that elevate and inspire every space.

I worked with the team at Modloft to bring a fresh approach to their brand positioning and brand voice. I worked alongside the CMO and CEO to develop the guidelines for creative contributors around personality, writing principles, voice, and brand narrative architecture. Once complete, I worked with the creative team to develop new product descriptions, emails, and related creative assets.