BR Home

An exclusive collection of globally inspired furnishings, accents, and art created by the world's most distinctive makers and artisans. BR Home is an extension of Banana Republic and a natural next step towards building the brand’s legacy as a premium lifestyle brand. Reflective in every product is a commitment to heritage and artisanal traditions, exceptional quality, and a desire for exploration. These new home categories including décor, furniture, and textiles, give Banana Republic the opportunity to offer products not only for their customers’ lives, but for their homes.  

I managed the editorial body of work at BR Home. This included crafting and developing messaging for all elements of BR Home’s day-to-day business & marketing needs; including emails, catalogues, landing pages, product descriptions, product names, product packaging, paid social, retail signage, guest service collateral, and more.