Emma Rose Nelson is an editorial and creative consultant based in Vancouver, BC. She specializes in copywriting, product packaging, and brand voice positioning for luxury home retail brands.

Emma is a brand, copy, and product education leader with over ten years of experience in product storytelling. Having established her career working in-house for industry leaders like lululemon and Banana Republic and innovative start-ups like Article and Kit & Ace, she now helps new and growing brands find their voice, craft their product education roadmap strategy, and build a loyal following through disruptive, compelling, and ultimately fun copy and content across editorial, paid, marketing, and site.

Previous Work

Services

Emma is a multifaceted creative professional with a wealth of experience in product marketing and creative copywriting garnered from industry-leading global brands and innovative startups. She has a track record of success in shaping brand voice, crafting persuasive and informational product copy, executing on messaging strategy, and leading teams.
 

Emma takes pride in delivering compelling physical and digital copy assets that inspire audiences and grow brand awareness. Her diverse skill set includes product packaging, descriptions, and naming as well as marketing emails and editorialized landing page copy. She is an experienced leader who aims to foster collaboration across working teams and strives to create an inclusive and empathetic work culture.

Services Include:

Campaign, Paid ads, Social, and Web Copy
Editorial & Catalog Copy
Product Education & Product Naming
Product Packaging & Hangtag Copy
Brand Positioning & Purpose
Brand Voice

Let’s Work
Together!

From conceptualizing to executing, I’m ready to craft your brand voice, brand purpose, and provide copywriting services. My client-centric approach helps to empower ideas and ease concerns while delivering quality creative we can all be proud of.